This duo of labels showcases a sophisticated, character-driven visual identity for Chairman’s Whiskey and Chairman's Bourbon, each styled to reflect the personality of the spirit. For the Straight Bourbon, a sociable and approachable drink, the Chairman appears in stylish yet casual attire, setting a warm and friendly tone. For the American Whiskey Limited Edition, the same character is elevated with a tuxedo and top hat, signaling a more prestigious, refined release.
A mix of vintage-inspired illustration, rich textures, and bold typography ties the series together, creating a cohesive and memorable brand identity.
American Whiskey Limited Edition label incorporates decorative motifs of stylized wheat, reinforcing the character of the spirit.
Bourbon label is framed with decorative elements of stylized corn, which surround the illustration and accent the central horizontal banner carrying the product name.
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