A premium packaging range for a British regenerative beef snack brand. The design system combines detailed countryside illustrations, native wildlife, and grazing cattle to celebrate the connection between sustainable farming and food production. Distinct color palettes differentiate flavors while maintaining strong shelf presence and a cohesive brand identity. The packaging balances premium positioning, storytelling, and educational sustainability messaging to create a modern, purpose-driven FMCG brand.
A key part of the project was the creation of original, hand-drawn artwork developed specifically for the brand, with a clear visual reference to the British countryside requested by the client. From grazing cattle and native flowers to wildlife, the founders and their dog, every illustrated element was created from scratch to give the packaging a distinctive, personal and authentic character.
The work covered the complete design process — concept development, custom illustration, packaging layout, flavour system and final artwork preparation. The completed designs were supplied as production-ready vector files, giving the client a flexible, professional system suitable for print, future extensions and further brand applications.
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If you like our works, we’d be happy to collaborate and create premium design for your product. Feel free to reach out: team@premiumlabel.design
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