This label design features a classic, rustic, and subtly folkloric aesthetic that evokes a deep sense of regional heritage and tradition. The design is centered on a hand-drawn depiction of Salvatore Lilli, a Franciscan priest and martyr who was killed by Ottoman forces on November 22, 1895. Design feels handcrafted and sincere, with a strong connection to local culture, faith, and tradition — aiming to appeal to wine buyers seeking authenticity, storytelling, and historical depth.
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