Design of these entirely hand-drawn labels based on a playful nautical theme centered around anthropomorphic cats dressed as sailors. Each label features an intricately illustrated cat character, themed according to the specific rum variety. The artwork and typography evoke a vintage maritime aesthetic with a humorous twist. Additional details like an open port hole, blocks and ropes, watertight hatches together with the background of the label stylized for the old steam ship hull, give a feeling of sea adventures and seafaring.
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